ITV Internet TV has deal with PartyGaming

Anyone who has ever gambled online or been to an online casino website, knows PartyGaming. They are a world wide phenomenon in online casinos and gambling. This publicly listed company has struck a deal with ITV for a while label online casino with a branded casino, bingo and betting opportunity.

The games are currently featured on ITV.com with casino games, Emmerdale Bingo and live Poker.

This is not ITV's first venture into online gambling, in 2006 they ended a partnership with Sportech, after nearly four years, due mainly to revenue decreases.

ITV is has a popular lineup that has many fans, Coronation Street and X-Factor are their top rated shows. The release of the new games may in fact be a prelude to a more extensive offering of gambling products.

“This is a development of the existing affiliate relationship we had with ITV. We are not going to disclose what our future plans will yield.” reported a PartyGaming spokesperson.