Creative Marketing Comes into Play

According to recent reports, La Isla Casino is looking to change their image from the quest for the high roller to the Pounds Sterling 20 player instead. They are changing their marketing and their focus to the more likely player rather than the one who isn’t always available.

According to Afshin Ertanin, the online casino’s manager, they are seeing that there is less competition in Google ad words in the markets that they are looking to focus on. They say that it would behoove them to follow others in the industry and cut their marketing budget to something more realistic for them at this time.

Hailwood Gaming Ltd. has had a long relationship with Horizon Star Ltd, their online marketing company. They say that they have decided to approach the online casino market a little differently than the others though. They are going to work without the largest traffic, which would be the affiliates. Instead they are focusing on international markets and are succeeding very well at it.

They don’t do TV or magazine ads either as they say that they cost more than you get out of them. Instead they want their online casino to be an online presence. They want to get their clients from their computers, not their TVs.

They say that they also focus on the slot machine players at their online casino instead of the blackjack and poker players – which changes their dynamic as well.