Playtech integrates bet365 into it's iPoker

Playtech which is known worldwide for it's online casinos and online poker, announced that is has integrated Hillside Ltd, which is an online gambling venture owned by bet365, into Playtech's iPoker. This coming shortly after bet365's contract for it's casino was extended for an additional 3 year contract.

This move will include bet365's poker, mobile and Asian P2P games and plans are to targer Asian as well as European gambling markets with emphasis on games that are culture specific.

Online Casinos are the meat in Playtech's online gambling marketing efforts, and with this acquisition it will advance their efforts to an even wider target area. Playtech is a leading online casino and online poker software provider that has many thousands of players who are very loyal to the brand.