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Online
Casino News:
Dragonfish Deal
by Joanne R Sunday, January 31, 2010 at
7:58 PM
The online casino group 888 Holdings Plc
has an independent B2B division that
goes by the name of Dragonfish. This
group is a supplier of online casino
software to the various holdings,
subsidiaries and affiliates that they
have. 888 Holdings was pleased to
announce that Dragonfish had signed a
deal with Lex Online Entertainment
Limited, which is a subsidiary of
Centric Multimedia SA. They are going to
be providing them with online casino and
poker software.
The deal has them supplying their two
brands –
www.lexpoker.com and
www.lexcasino.com with all of their
online casino and poker software, as
well as their fraud and risk management,
customer support, e-payment processing,
and back office technology. They will be
launching in several different languages
as well, which will really open them up
to the online casino market.
They are currently focusing on the South
and Eastern European market, as they
know that right now they are one of the
hot spots for online casino gambling.
There are so many areas out there that
are saturated within the online casino
industry that they wanted to branch out
to other territories that are ready to
go and be one of the first to get their
foot in the door.
Centric Multimedia distributes
multimedia and software and already has
many investments in the online casino
gambling industry. This online casino
deal will expand their presence in the
market, and give them a much stronger
standing. Not only that but they can use
their existing channels to market their
new online casino sites through a new
campaign.
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