They Ain’t Dead Yet!

Many online casinos took a real hit after the passage of the Unlawful Internet Gambling Enforcement Act or UIGEA. The online casino industry was very dependent on players from the United States, and once they were taken out of commission, many of them found themselves without a major revenue source.

However, some companies were not doing well despite the passage of the UIGEA. Betfair Online Casino is one of those companies. As they have never accepted bets from the US, losing them as a potential customer has never been an issue for them. They were having other problems instead.

They have been very dependant on the UK market instead, and by holding on to them as tightly as they have been, they have put themselves in the position of not being able to make as much as they did. They were really only bringing in less than half of what they needed to be making to be successful, so they started looking to make some changes.

The online casino decided that bringing in a new online casino and changing their marketing plan was best for them, and went about trying to make that happen. By doing so, they have been able to increase their usage by more than 57%. Bringing in that kind of increase in active users simply proves to those that thought they couldn’t come back that they can.