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April 14, 2009 Online Casino News:
The Racing Post Joins 888
Holdings
Many fans of horse racing will be
surprised to find that one of the
largest newspapers dedicated to the
sport has decided to go into the online
casino business. The Racing Post is
easily Great Britain’s largest horse
racing newspaper, but now they have
joined with 888 Holdings to launch their
own online casino.
The online casino will be a combination
of the two companies, with 888 Holdings
having a long history in the online
casino industry. The agreement between
the two companies will have them launch
an online casino that offers both casino
games and poker. They will be using
their brand to market to those that read
their newspaper, and the online casino
will be part of their strategy to open
into other markets.
The newspaper says that not only does
this help their overall online strategy
but it also lets them increase their
revenues in a way many did not see
coming. They know that combining 888
Holding’s online casino experience with
their knowledge of what their clients
like, as well as having the ability to
market to them puts them in a very good
position for success.
The online casino giant says that they
are equally thrilled with the prospect
of their grouping together. They say
that being able to offer them all of
their knowledge to create a new gambling
experience as well as being able to
piggy back off of their marketing know
how will enable them to immediately
start bringing in clients to the online
casino. They will be using both online
and offline marketing tools to reach
their target audiences.
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