Marvel Comics and Cryptologic Rework Contract
Friday, October 15th, 2010Almost everyone knows full well what Marvel Comics are and how many superheroes were born out of them in the past. The company made a deal recently with Cryptologic, an online gaming software company, to license their superhero titles as slots games. The Cryptologic games are premier because of the company—it is a leader in translating games into the online market. The two companies formed an agreement initially allowing Cryptologic to create games, but then the company wanted more freedom. Namely, they wanted to be able to use the characters and brand them more heavily in the market. The modifications going on allow the companies to both flourish even more. Cryptologic wanted to bring the likenesses of Marvel Comic superheroes not just to gambling games, but to the market of mobile gaming and hotel room slots parlors. They want to push the names into the mainstream market and then capitalize on how well they do. The names are no problem. If you browse through the names you are going to find a slew of notable ones from the Fantastic Four to the Avengers and Spider Man to the Hulk. They are all popular already, but Cryptologic wants to push them even more to other arenas beyond just the online market.
The current contract between the two companies has been extended for an additional year. The contract states that Cryptologic’s affiliate companies will also be allowed to use the likenesses of Marvel Comics superhero catalog for the purpose of added promotions. In today’s market added promotions are what everyone needs. It no longer is just a matter of bringing a good game to the market. But rather, gaming companies have to push them on every level for them to truly be successful. They need to come up with other ways of bringing the games to notoriety. Not that superheroes don’t have their own draw, but to truly capitalize on their value, Cryptologic has to bring their likenesses to all media forms possible. It can only mean better results for both companies and the gaming public. If they have access to the games more readily, they are going to have a better time gaming at their local casinos and online.

