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The Days Inn hotel chain and Station Casinos plan to introduce the new Wild Wild West to the market.  The Wild Wild West will be marketed as a Days Inn hotel and bring a new option to the visiting public. The facility is a 250-room hotel and casino on Flamingo Road and will continue operations under the name “Days Inn-Las Vegas at Wild Wild West.” Station Casinos will maintain ownership of the propoerty and all employees will continue on at the location, despite the new ownership agreement. The deal marks the return of Days Inn to the local market after a more-than five year abscence. 

CEO Kevin Kelley said that the Station Casinos had to find a partner with marketing the old Wild Wild West due to the horrible state of the economy. He added, “The property got hammered during the current economy with Strip resorts lowering their room rates. We started to look for ways to stabilize the rates.” Kelley said the company was pleased to find that a well-known brand such as Days Inn, which is part of the Wyndham Hotel Group, wasn’t already in the market. That offered the opportunity for Station Casinos to come up with a plan for the Days Inn to be instrumental in the company’s reconfiguration.

Days Inn President Clyde Guinn said the brand’s large network of hotels and motels will enable his company to bring customers to Las Vegas that Station Casinos couldn’t.  “We have the ability through our reservation system, our national sales and or frequency program to bring a lot of business to that hotel that they would have had … to spend a lot of money to market to,” Guinn said. So far Station Casino has spent three-hundred thousand dollars in renovating the property. Their goal was to keep it consistent with the Days Inn’s other hotel properties for the purpose of brand recognition.  It is the hope of all parties involved that the new Wild Wild West will bring a new customer base to the market as the economy levels itself out. As Guinn added, “We only see good things in our future. Our hotels are all outstanding and we have the manpower, along with the technology, to keep them that way.”

The union is studying Station Casino and what they are finding, isn’t good. The Culinary Local 226 is requesting the casino’s creditors demand funds from insiders who profited from their buyout earlier this year. The casino is seeking bankruptcy protection but the Union is focusing on investor funding as a means of managing debt. Station Casinos is not happy about the demand and reportedly called it “silly” and “just more of some corporate harassment by the union leadership that has been going on for years due to their frustration over not being able to persuade our employees to join the union.”

The union has been trying for years now to help the casino reorganize its assets. Those assets include 18 properties that employ about 13,000 people. The union has also sent letters to creditors requesting that they lean on the company’s insiders to return money they made individually from the buyout. In the statement the union wrote: “Station Casinos could have averted bankruptcy if not for the substantial debt it took on largely to enrich a small group of company insiders.” The union said the amount was close to $1 billion of the $5.4 billion buyout price. They also assert that the company’s debt tripled and reached $5.2 billion between 2005 and 2007 and most of the debt being used to buy back shares and fund the buyout. They believe that Station Casinos could have avoided bankruptcy if they had reworked their debt and buyout differently.

The statement added, “You would think that in these difficult economic times, when thousands of union members have lost their jobs, that the Culinary union leadership would have something more productive to do with their members’ dues than to create and distribute this silly report concerning a bankruptcy proceeding in which they have absolutely no involvement.”  The report was released just prior to Station Casinos’ next bankruptcy date. They are scheduled to appear in front of the judge and answer question on their actions.  Boyd Gaming Corp will also be in attendance and request that a third-party examiner be allowed to review the gambling company’s financial records over the past five years. The casino is seeking a four-month extension from the November 25^th deadline to file a proposal.