Demographics for Casinos are Varied
Tuesday, November 9th, 2010There was a time when gambling was considered to be an underground activity that only high rollers and criminals participated in. It was an exclusive pastime that only a few selected groups could afford. Those days are long gone now. If you look at who is wagering today you are going to see that the demographics are varies. No longer is it one age group that is wagering. Now you can find young gamblers in their twenties and older gamblers who are retired. Just watch a casino floor and you are going to see how wide the demographics are. Sure some groups tend to lean towards certain games, but this still is great news for casinos. This means that they have multiple markets to advertise to. For example, older gamblers who are retired traditionally are on limited incomes. For this reason they wager for time, and not necessarily for the big payout. They want to stay at a casino and wager for four hours and aren’t really concerned about winning big. This means that they normally head to the slots parlor. This is where wager requirements are anywhere from one penny to $10. It offers gambling fun to a wide variety of gamers and most likely is one of the best ways for people to enjoy. On the other hand, younger gamers tend to be more aggressive and that is reflected in their gaming choices. They want the big “Million Dollar Win Here!” signs all over a casino. They want the huge cash prizes and the cars and the trips. They are more willing to take advantage of bigger wager-requiring games and games that are more risky.
This is one of the reasons why a gaming company is elated when both groups come in. They can make considerable money from the slots parlor as older gamers feed the machines and they can make considerable money from their table games as younger gamers wager there. It’s a win-win for the casino! This is why casinos try so hard to build promotions to attract both groups. They want to fill their floors and so far, they are doing a great job at doing it!

