VeriFone Systems Signs with Marina Bay Sands
Wednesday, October 6th, 2010In the world of gambling one of the most lucrative contracts to get is an exclusive one. These happen when one company agrees to provide a service and the other company agrees to use them solely for that service. It’s a great way for a company to build their business and come up with a wider revenue stream, while shutting out the competition. It’s happened in a wide range of businesses throughout the history of development. Companies look for that cost-efficient way of getting their name out there without having to worry about other companies in their same market. Now it is starting to happen in the world of gambling. VeriFone Systems Inc just announced that it is going to be the exclusive payment solutions provider for the Marina Bay Sands Hotel in Singapore. This is huge news, especially due to how quickly the Asian market is booming right now. The casino hotel has over 2,500 rooms and suits, three towers and it is the largest hotel in the country. It also is becoming a hub for business within the country.
The Asian market is growing exponentially right now and it is becoming a gambling center of the world- quickly replacing places like Las Vegas and Atlantic City. The Asian market recently showed a 56% growth rate which is unheard of in any market much less gambling. VeriFone is going to be integrating to the Marina Bay Sands Hotel systems in coming weeks by using an EMV-approved solution system, along with a multimedia device, check-in and check-out system called MX870, and other systems that allow for government-only clearance. Part of the company’s offerings are their Vx series of pinpads that allow for hands-free and signature capture devices. They allow people to sign in and pay via their MasterCard, Visa, American Express, JCB, NETS Debit, NETS FlashPay and Diner’s Club cards. This is a lucrative deal for VeriFone and should allow them to move into the Asian market even more as the coming months go by and as their success as a provider spreads throughout the world gambling market. With technology on their side, it is only a matter of time for them to move up in the world of gambling and get more contracts with big name casinos.

