Party Gaming Announces New Direction
Sunday, March 28th, 2010Jim Ryan is PartyGaming’s CEO and he is excited about the things happening at the online casino. There is now a new marketing strategy for the brand. It is taking the casino away from its former poker strength, and into a more well-rounded vision of gambling. There is a new three-part strategy coming together. The first part is called the “pure play”. This is where casino visitors who currently come to the website for poker, are going to be coerced into testing out other games. According to Ryan, these are the players the casino is most adamant about keeping. He stated that in the past, the casino has gained a strong base of poker players and created a huge database of players. It was a great advatnage to the casino because the cost of building up that base has not been particularly high over the years. The problem is that it has built up a customer base, but hasn’t really made the PartyGaming website as competitive as it needs to be in the market today. In fact,the casino’s CEO readily admits that operators were lax in developing the casino into other forms of gambling– a problem it is trying to rectify now. The main goal of the operators now is to rebuild the casino so it is able to compete with others in the market in 2011 and beyond.
On top of that, the Party Gaming casino is going to offer branded games with jackpots that are huge. The point is to create life-changing payouts that people compete for. Ryan also said that the company is bringing 50 new games to the market this year alone. The casino is focused on branding these new games so players associate great gaming with Party Gaming’s name. The second part of their promotion is to create huge payouts that are known to be life-changing in the market. The main advantage of the casino is that its operators know full well how to build outstanding promotions. Take advantage of the casino– not only because its operators are knowledgeable, but also becasue it is a casino that is hungry for new players and most likely will continue to bring new games and specials to its visitors.

