Cincinnatti Fighting for Race Track
Wednesday, December 15th, 2010Cincinnati racetrack River Downs has been suffering since the recession. As everyone knows racing has been suffering financially since the recession. It is difficult to get people to wager when they are having problems with their own finances. Millions of Americans were left in the unemployment lines when the recession first happened. They had to cut back on everything and that for the most part included cutting gambling completely out of their monthly budgets and spending. This caused land based casinos and racetracks to suffer. They had no way of bringing in the former dollars. Most land based casinos were sitting pretty for a long time, bringing in millions of dollars per month. They believed that their markets were safe and they had nothing to worry about. When people were under financial attack due to the recession though, this stifled their spending and land based casinos felt the brunt of the attacks. They tried to reinvigorate the market, but it was almost pointless for them to be able to make the necessary changes. Racing for the most part was left with few options to find revival. The River Downs was one of those longstanding racing locales that had a rich history to work with, but no market to sustain it. It was thought that the racing facility may have to close down due to a lack of prospects in terms of turning its revenue stream around. Now, thankfully that is not going to have to happen.
Pinnacle Entertainment made the announcement that they are going to purchase River Downs, for $45 million. This is a big purchase, but it could be a good move for the gaming company. Pinnacle Entertainment has the funds needed to fuel into the business and create great cards. It can also put together a good promotional package and build other gaming facilities in the location. It could be that they use a combination of promotion and slots parlors to bring people into the area once again for the purpose of returning to gambling, and in turn returning to wagering on the horse races. Only time will tell what happens, but most likely Pinnacle is the company need to turn this racetrack around for good.

