One of the biggest issues with online gambling today is censorship. More and more legislators are starting to censor websites that offer online gambling to their state’s residents. Just consider Asian countries—they have banned some internet IPs and forced gambling companies to retreat from the market. They are also banning the companies from advertising on television and radio, along with billboard and print advertising. This is raising the question of whether or not governments are allowed to step in and ban activities based on what they think isn’t right for their citizens. Poker Stars has been the latest casino to see a ban. Now it is Nine Network and Network Ten that have both come together to ban the casino’s online advertising in Australia. They claim that the ads are a breach of advertising regulation in the country. Right now the country works under a certain list of rules specific to the online gambling market and these are the rules they are arguing.
This is a blow for Poker Stars. The online casino is one of the biggest in the country and has made a great showing for itself in the market. They pour millions of dollars into advertising over their fiscal year and hope for more and more notoriety to continue to grow the brand. Of course poker itself is a great game and showing its own huge growth market right now. With Poker Stars focusing mainly on the game, it is putting itself in a great position for gambling excellence. Right now the Australian government is standing in the way for that growth though. The state’s authorities claim that the International Gaming Authority prohibits promoting online gambling on television. Of course the networks are claiming that the inclusion of players for free is a way around the rule, but the IGA isn’t buying the argument. Rather they are continuing with their censorship plan and making it difficult for Poker Stars, Nine Network and Network Ten to continue their affiliations with each other. Only time will tell what is going to happen in the future as poker gambling continues to grow in popularity, but surely Australian legislators are going to have to revisit the issue in the near future.