Online Casinos Directory

Paul White, a UK-based online poker affiliate, and Paula Bliss, an affiliate promoting online casinos, have lead the way to forming the Gambling Affiliate Union, or GAU.  The organization is set on helping affiliates and fair protocols in terms of affiliate marketing of gaming websites. Paul White stated, “I get extremely annoyed at times about how affiliates are treated and how they get walked over by some affiliate programs. That is really the principle behind this: to make sure that affiliates get a fair deal from affiliate programmes. United, we have a stronger voice. We’re not here to police affiliates and make demands that nobody works with certain programs, because that would be counter-productive by making it hard to talk to the affiliate programs. But we are willing to take legal action to protect members if absolutely necessary.”

So far the GAU has 100 members but is setting 1,000 members within the next six months and 5,000 members within the next year as their goal numbers. With the huge growth in the market, this shouldn’t be too difficult.  Gambling analyst Paul Boden stated, “Affiliate marketing is huge in the casino market and with the state of the gambling market on the cusp of huge growth due to legalization, it will only increase affiliate potential. There has to be some set of rules and code of conduct put into play to protect people wanting to get into the market.” Affiliate programs are a large source of problems for affiliate accounts due to the number of disputes that are filed due to rates of pay, non-payment or other money-related issues. There are always problems with contracts and negotiations to be addressed. The problem is that the number of places to handle the contracts is limited. That’s why the Gambling Affiliate Union was recently formed.

The main goal of GAU is to settle and arbitrate between affiliate and their casino affiliate programs. The GAU is also looking to abolish companies that have a record of bad payment schedules, or other problem issues. They are hoping to be what eCOGRA is to online casinos in that they are able to police the websites to ensure end-users and the companies are satisfied with their relationships.