Macau Continues to Break Records
Tuesday, December 14th, 2010Anyone who has been following the growth rate of Macau knows how well the area is performing in terms of gambling. It wasn’t that long ago when the city was a small sector of the People’s Republic of China. It is comprised of the Macau Peninsula and then two other islands of Coloane and Taipa. The area started off as a separate island, but geography changed that due to a sandbar and time. Now it is a peninsula where gambling is one of the primary markets. The other advantage Macau has is its climate. Normally the seasons are warm—with July as the warmest month at 84° average and the coldest season being January when temperatures are down to 59° on average. This not only makes it a great place for gambling, but for vacation spots with a warm climate. It can’t be beat for its weather, gambling and exotic locale. This is being proven due to the numbers it is bringing in. Right now the peninsula is considered the top locale in the world for gambling—leaving places like Las Vegas and Atlantic City in its wake. These two cities of course have suffered great losses since the recent recession and are showing slow signs of revival.
Much of its market is based on tourism and a good portion of that is because of its gambling. Visitors can enjoy the many casinos and entertainment night life that is there. a good indication of what the small area can do was seen this past November. The city noted an impressive profit margin throughout that time. It has revenue of about $2.2 billion, which is an increase of over 40% from what it was last year. This is a huge number and is showing no signs of slowing down. So far this past November was the most lucrative month it has had, with the previous month being the only competition in terms of numbers. Right now marketing analysts in Las Vegas and Atlantic City are watching Macau closely. They are getting direct competition – and losing—to the small cities involved. Macau is obviously doing something right in terms of building a business and a successful gambling market.

