Trump Entertainment Resorts Finds New Owner
Saturday, November 6th, 2010Things are changing in the market for New Jersey. The latest news is from Trump Entertainment Resorts—the company recently filed for bankruptcy and that is causing issues for area residents. For a few months now the casino has been the target of a bidding war. The two companies fighting over it are Avenue Capital Management and Carl Icahn, a field investor in gambling. Avenue Capital Management is a company that is famous for buying dying companies and turning them around for profit. The company has enough capital of its own to take on the weight of a struggling company and turn things around. It has become an expert at doing so with various other companies in the recent past. It also has the business acumen to make the changes necessary for stressed organizations to quickly regain a footing in the market. Overall it is one of the best companies for revival of a struggling market. Avenue Capital and Icahn were fighting it out over the formerly Trump-owned casino and Avenue Capital ended up winning. It was to no one’s surprise that the company won and eventually got the final approval from the New Jersey Casino Control Commission.
In the future Avenue Capital will own a majority stake of the company with 21.7% of the stocks. Trump will hold on to just 10% and the final 80%, which is debt, will be cut from $1.8 billion down to just $334 million. This is another example of how bankruptcy protection allows companies with huge debt to overcome by restructuring. The deal is a lucrative one for all parties involved. Trump stands to remain 10% owner and take on the revenue from that even though his time and efforts in growing the company are solely “up to him” according to an Avenue Capital spokesperson. Once gambling turns around again in the market, the Trump Entertainment Resorts should once again climb in prosperity through the ranks of neighboring casinos. It is no secret that the New Jersey market has been suffering for some time now and this is just the first of needed changes to help it revive its revenues. Hopefully it will make the necessary changes to the market.

