Racing Industry Still Struggling
Tuesday, December 14th, 2010For years now the horseracing industry has been in serious trouble. The recession was hard on all markets. One thing people cut back on drastically was gambling. Casinos—both online and land based—felt the repercussion with dwindling numbers and lowered customer bases. Remember at the height of the recession the unemployment numbers were high. This left people with diminishing nest eggs and little to no discretionary funds left over. People were more concerned with making their house payments and bills, rather than gaming at the newest online or land based casino. Although the recession was over, racetrack activities have not returned to normal. They are still down and this is making it even more difficult for them to stay open. Another problem is the new casinos cropping up in the market. This is creating competition that racetracks are not yet ready to shoulder. One location that knows this all too well is New Jersey. The state has long been struggling to reinvigorate its gaming and racing industries but it isn’t happening as readily as hoped.
Now the state released an editorial with a statement that the racing industry is in need of approximately $200-million in revenue from tax payers to keep their businesses up and running. This editorial came out during a difficult time in the market. Although people are recovering, they are not yet bringing their hard-earned money to the racetracks. This is causing more and more problems for the industry. If they can get a huge amount of cash, they can continue to create bonuses to bring in more customers and hopefully turn their businesses around. In a lot of ways this editorial outlined a mini-stimulus for the industry. Just like financial institutions received economic assistance from the government, so the racing industry is asking for the same thing. WHether or not this will reasonably happen has yet to be answered. Will tax payers agree to contributing to a flailing market? Will tax payers see this as important enough a cause? Or, will they just look at racing as an out-of-date activity that should be evolved out of the market? Only time will tell what happens, but this is an issue that the state of New Jersey will definitely be debating for some time to come.

