AGA Increases Lobbying Funds
Friday, August 13th, 2010The world of gambling has become big business with a wide range of industries. Not only is it bringing in billions of gaming dollars, but it also is opening the door for sponsors to get their own brands out to a mass number of people in the market. If you look at things like the WSOP then you are going to see how many corporate sponsors are in on the game and advertising at the Poker tournament. They know already that the tournament brings in the numbers and they know that a small advertising spot puts their brand in front of millions worldwide. A testament to what is going on in the market is the AGA, or American Gaming Association’s, recent decision to spend $360,000 lobbying mandatory filings regarding online gambling.
The US has long been dragging its feet on the issue and for a long time relied on the UIGEA, or Unlawful Internet Gambling Enforcement Act of 2006, to square away its online gambling issues. In essence the UIGEA banned all internet gambling transactions from being processed via financial institutions. Any financial institution found to be breaking the law, faced hefty fines and fees. For this reason many banking institutions opted to completely deny any activity that had the least to do with gambling—even lotteries and sports betting activities that by all counts should have been deemed legal. This caused millions of online gamblers to move to offshore gambling companies for their gambling needs and it also managed to channel billions of dollars out of the country and into offshore gambling websites.
Now the AGA is spending more money for lobbying. The organization for the most part is remaining neutral on the issue in the US. It knows full well the progression and hang ups of the issue within the states. Right now the AGA has members including MGM Mirage, Boyd Gaming Corp, Harrah’s Entertainment, Inc., Las Vegas Sands Corp., and Bally Technologies. The company is remaining neutral but would like to get its own operations solidified as the US begins its first moves into making gambling legal and writing laws to regulate it.

