Resorts Atlantic City Looks to Rehab Gaming Floor
Saturday, October 30th, 2010There is only one thing worse than the Las Vegas economy right now and it is the Atlantic City economy. It’s no secret that both US gambling meccas have been having problems as of late with revenue. Since the recession they have lost a lot of customers and that is proving to be a longstanding problem for them. Resorts Atlantic City is the longest-standing casino in New Jersey. It has been struggling for a long time now. One of the biggest problems is that newer casinos are quickly taking over as they are on the cusp of technological advances and gaining the newest games for their patrons. Resorts Atlantic City isn’t keeping up. Right now its operators are pushing for a change in its entire theme to liven up its offering. The goal is to transform the casino into a 20s-themed location by mid-2011. The hope is that a total revamp will bring in a new customer base and bring in more revenue as a result. This is just part of the focus of operators of the huge casino.
Remember that when it was built 1978, Resorts Atlantic City was a stand-out. It brought some of the best gaming and was showcased by the 27-floor tower hotel that followed it. It had the ability to boast the “largest standard rooms” in the city. Of course that was overturned when other casinos entered the market and started building bigger and better, but for a while it was the number one location for people wanted the most room to spread out in their luxury hotel rooms. Part of the problem with the Resorts Atlantic City location is that it is suffering revenue straight across the board. Slot machine numbers are down and so are table games. In the past they have experienced temporary dips, but not to this degree. It is making it next to impossible for the company to completely turn things around. Suffering blows to both of its major revenue streams is proving to be a huge issue for the company. Only time will tell if the company is able to regroup and rebuild its former customer base and in turn, revenue stream.

