Harrah’s Uses Social Networking
There are notable changes in the market since the rise of technology and the internet. Both have drastically changed how people communicate. In today’s world there is a huge surge in social networking- that includes websites like Twitter, MySpace, Facebook, LinkedIn and other websites. It used to be that chatting was used to meet new people, but now it is taking on an entirely different notoriety. Now, networking via social websites is a way for people to find jobs, find old friends, reconnect with old loves, advertise their businesses, advertise affiliate businesses and any other type of word-of-mouth online marketing. There are millions of users signing up for these websites and the numbers are not showing any signs of slowing down any time soon.
Harrah’s Entertainment is now moving in on the market. Harrah’s of course is the gambling and entertainment giant that has created one of the most notable and recognized brands in the market of entertainment today. The company just partnered up with Playdom.com, which is an online company that features online gambling. The two companies are working together to create a WSOP-themed and it is set to use the market of social networking as a means of advertising the move. It is interesting to watch the new face of marketing these days because in older times, the casino would have created a website for promotion, but that’s it. Now, marketers know that social networking can bring them a cost-effective way of marketing their own products and services. Coupling up with a social networking expert like Playdom.com can mean sure fire success for the company. Harrah’s of course is known worldwide as a elader in the market of gambling and this venture into online gambling is set to put it in a great position once online gambling is legalized in the US. The company is working to solidify its position so that it will easily transfer to online marketing in coming months. It’s operators are watching the legal climate of the US in the world in a hope to have a step up on competition in the market. Watch Harrah’s and its growth in the market as things change in the world of online gambling and the US.
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