32Red.com Adopts Sportsbetting
32Red.com, a popular online casino, has announced the launch of a brand new sports betting service for its players. The website is a good one and highly established in the competitive world of online gaming. It already offers a full-range of games in its virtual casino and each one can be played mobile. It also has poker and bingo for its players to enjoy. The new brand will be supported by Global Betting Exchange, the Irish group that provides sportsbook solutions to AsianLogic and PKR Poker. 32Red’s previous attempt in sports betting in the form of Betdirect was bought over by Stan James and sold at a loss.
CEO of 32Red Ed Ware said, “We are very pleased to be launching a 32Red online betting service ahead of what should be an interesting year with England’s participation in the 2010 World Cup. Adding sports betting to our existing range of online gaming services goes a long way to completing our product range and, apart from encouraging our existing players to use 32Red for their sports betting requirements, will also allow us to target new areas in our existing markets.” The company is aggressively targeting a new customer base due to the huge growth in online gambling in the world. Now that gambling is on the cusp of legalization and regulation throughout almost every state in the US, it’s a premiere time to capitalize on the change. 32Red is hoping that the opening up of an entirely new customer base will allow it to grow exponentially in upcoming years.
Since 2006, when the UIGEA was instituted, gambling has been on the rise. In fact, despite the problems in other areas of the world, gambling has continued to grow. Lending, housing, automobile, retail and airline industries have all suffered greatly as a result of the recession of 2008/2009. It’s a great time for established casinos to make aggressive moves into the market to solidify their share of it. Now that 32Red has a new brand of sports betting, it will be even stronger in the market. CEO Ware believes this is the perfect time to start advertising and promoting to bring in new customers.
Tags: 32Red, expansion, sports betting
